Sunday, April 18, 2010

Promotional calendars are the most effective of all the promotional products

Promotional calendars are the most versatile of all the promotional products that you might be investing your advertising dollars in. During tough economic times people are glad to receive something for nothing, especially if it’s useful, and a beautiful calendar fits the bill perfectly.
Calendars have more room to work with than any other promotional product. Each page is an opportunity for you to get the word out about your business. The calendar can be imprinted with your company logo and name on every page, customized with your photographs, and made to order. The draw for customers, clients, suppliers and others that you do business with will be the photos and you should spare no expense with these. Mountain vistas, ocean shorelines and even sporting events photos, depending on your clientele, will find welcome spaces on office walls or at home. If they’re tastefully done you might even feature your products, one on each page. As long as the custom logo imprinted calendars are cohesive, colorful, and pleasing to the eye, your promotional efforts will be received with open arms.
If you have a particularly lucrative client you might want to specifically target him or her with a promotional calendar geared specifically to that company. If the client has lots of employees and offices, a box of thoughtfully done calendars can go a long ways in endearing you not only the purchasing manager but the rest of the employees as well. Feature photos of your customer’s own products or employees rather than your own, along with a small section of the page dedicated to reminding your client where the calendars came from. Perhaps your client’s employee-of-the-month program from the previous year can provide an excellent calendar. Each monthly winner might be exclusively featured with a photo and brief biography, one per month, further rewarding those employees who won the recognition last year and continuing the good feelings that positive management programs like this one create.
Promotional calendars can be given away when you visit your clients, sent as Christmas gifts or distributed in recognition of business achievements. They can be included in shipped orders or even left on a counter in an on-site retail location. Calendars are easily carried in your car for those unexpected give-away opportunities. Calendars are inexpensive but highly appreciated promotional gifts that will keep your advertising dollars working for a long time to come.

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